Modern Mobile Apps Can Help In Building a Stronger Brand

Mobile app Branding comes with high quality design, enticing colour options and various features. Brand is an image created with a set of distinguishing features and see how users perceive the app. There are various core elements of branding such as Logo, Letter mark, symbol, Emblem which helps in creating any Brand a Strong Brand. Building a strong brand is all about creating trust. When it comes to modern mobile apps, the more your target audience trusts you, the more receptive they'll be to future sales pitches. 

The modern apps should be able to deliver the value to your new users as well as existing ones about Information, Function and Entertainment. Modern apps must fill the gap with high user engagement. Since, the modern consumer market is extremely competitive, it is only the idea of your mobile app but along with it comes the drive to engage customers that matters. The approach towards this will drive higher revenue and longer life in the market. Modern apps with strong platform would make the user come back to you because of Reliability. Captivate your customers with smooth functioning of the app, building a strong interface and integrating feedback mode on the apps. 

Techasoft is the one-stop destination for all your mobile application development needs including android app development, iOS app development, native app development and windows app development. Techasoft is one of the fastest growing mobile app developing company in Bangalore having the 100+ happy and satisfied customers. Techasoft is the top leading mobile app developmentcompany in Bangalore having the team of professionally qualified staff to fulfil all your business needs with perfection. They create the best mobile apps of any complexity or intensity.

How to Improve B2B Lead Quality with SEO and PPC?

Pay per click is the format where ads are purchased whereas SEO format is organic search based. PPC help your company to maximize its return on investment (ROI). Even if you aren’t focusing on apt keywords, you can still get the visibility by investing in PPC. A pay-per-click (PPC) advertising campaign is a quick way for your company to not only reach these potential buyers but also convert them into valuable leads. 

PPC ensures the smarter sales and marketing strategies for your company instead of spending amount of time and money attending trade shows, cold-calling, or even following-up on cold leads, you can reach the people that you want for your business and its products or services with a simple ad. 

Your ad remains visible 24/7 to prospects. There are Digital marketing company and PPC management company in Bangalore which helps you earn these valuable clicks for your website’s product and services. Techasoft delivers the best PPC management services. Techasoft pay-per-click services enhance your search engine results using targeted keywords with advanced PPC optimization and SEO management services with great pricing and delivery strategies. 

Listed below are some of the strategies to take into account while working with SEO and PPC for quality leads in B2B- 

High Value Keywords- Focus on High-Value Keywords for B2B PPC Campaign is mandatory. Keyword research is a core part of PPC for B2B. Without keyword research, your company can’t build an effective PPC optimization strategy for your business. The unwanted keywords which holds no relevance to your brand is useless. Receiving irrelevant clicks on one of your ads will direct your clients to wrong direction. Identify the most focused and relevant keywords. Segment your campaigns and then search for keyword ideas within each segment. Based on the volume of searches, you can also decide to further segment your campaigns to get even more focused. SEO services company in Bangalore helps organic search rank higher in different SERPs. 

Structure Your B2B PPC – It is essential to keep the ad campaigns relevant, organized with specific keywords. It is essential to create campaigns which are relevant to search terms of users and competitors. Also, the willingness to spend i.e. Budget must be well defined. The Landing Page should be well organized and no clutter presence shall be noticed. These pages are known to have a great impact on lead generation efforts and enhances your conversions and ensure the best experience for users. 

New Players- Once the company becomes well familiarised with PPC campaign for B2B. They can go ahead with different types of campaigns such as “Google Ads” for instance, which offers re-marketing campaigns and allows you to advertise your business to people that interacted with your site previously. 

Other Campaigns - If you’re new to B2B paid advertising, begin with a search ad. They’re easy to launch and provide lots of opportunity for your business. The B2B PPC is critical, especially for re-marketing campaigns which generally feature small audiences. 

It is not easy to develop, create, and launch a B2B paid advertising campaign. Collaborate with the SEO Services Company and PPC Company in Bangalore for less struggle in achieving high-quality leads. And make appropriate decisions which will definitely help you to attract qualified leads and higher ROI.

How AI Will Change Software And App Development Process?

Software Development is the process of creating software through a series of successive stages such as writing code, designing software, as well as ascertaining the final product. Techasoft Pvt. Ltd. is one of the top 10 Software Development Company in Bangalore. This Software Development Company is having minimal costs for its services, and it is providing on-time delivery of its all services. As it is one of top most Software Development Companies, it is having a highly skilled, professional and experienced team for all its operations. 

Mobile applications are continually improving, and Artificial Intelligence (AI) is powering this evolution as more intuitive apps enter the market. Techasoft is the top leading mobile app development company in Bangalore having the team of professionally qualified staff to fulfill all your business needs and gives you the best mobile app developing experience.

Techasoft is one of the fastest growing Mobile App Developing Company in Bangalore. Mobile app development is one of their expertise. Artificial Intelligence (AI) has made significant contributions in software development, mainly in accelerating the process and enhancing accuracy. Customers are now relying on mobile apps as immediate solutions for task completion and assistance. AI’s adaptability and learning capacity allow businesses to satisfy the needs of customers while creating a personalized experience. 

Let’s have a look on the ways AI can change the software and app development process- 

Personalization - AI is a powerful personalization tool. It gains insight from each user’s information, searches, and buying habits. The app built on AI offers a unique experience as it offers personal recommendations based on individual preferences. 

Reliability - Customers are now relying on mobile apps as immediate solutions for task completion and assistance with many other duties. AI’s adaptability and learning capacity allow businesses to satisfy the needs of customers while creating a personalized experience for every user. 

Demand - App developers will have more opportunities to deploy code creatively. The need for AI continues to increase, app developers with a comprehensive understanding of automated learning will be in higher demand for their knowledge and creativity. 

Accessibility - AI is more accessible than ever, and the algorithms can be developed for a variety of specific tasks. Consider Quick Response (QR) codes. With AI integration, customers can receive more than basic information from a QR scan. They’ll be able to receive additional insights, such as release dates for new products and upcoming tour dates in their city, based on personal preferences. 

Customer Behavior - AI can notice irregular behavior and diagnose problems accordingly. 

Integration - AI integration is the solution for many businesses to expand into new markets and provide better customer service, setting the stage for a significant return on the investment into the development process. AI is integrating with our professional and personal lives.

The reach of AI is extending beyond mobile applications into smart home technology, computers, and a diverse range of items meant for personal and professional use. Artificial intelligence is changing the ways developers build apps and how consumers interact with products. Deploying apps with standard code is no longer enough to appease modern customers who are becoming more familiar with innovative technologies daily. Keeping up with the constant advancements of AI is becoming necessary to stay relevant in the market. 

Static Website vs Dynamic Website: Which Is Better for SEO?

Search Engine Optimization plays a vital role in building traffic and getting repetitive customers to the website. It improves the user experience and lets your content occupy top positions at the search portals. SEO focuses on managing content. Earlier were the days when the static pages were in demand but now Dynamic pages are on hit.

STATIC WEBSITE 

Static is the way the content appears to the user. A static website is made up of a series of HTML pages stored on a server. Any time a user accesses a page, they will see the same, static view of the site. 

Pros and Cons of Static Sites 

• Static sites are cheap to build and host. 
• Time consuming as it requires time for Maintenance because one need to manually update each HTML page depending on the size of the website. 
• Static pages work great for small sites. 
• A static site loads much faster than dynamic sites. 

Features

• Static Sites Have Better Page Speed 
• Page speed has a big impact on your users’ opinion of your site–and your SEO. In fact, 40 percent of users will leave a site if it takes more than three seconds to load. 
• It is Secure and reliable as there are no Plugins involved. It is cheaper and scalable as HTML files can be easily scaled just by increasing the bandwidth 

DYNAMIC WEBSITE 

Dynamic sites are complicated. They are created using a content management system, or CMS. The CMS stores the site’s information on a server and, using PHP or JavaScript. 

Pros and Cons of Dynamic Sites 

• Dynamic sites costs more to develop. 
• They are much easier to change because of CMS. One can update the information on every page quickly and easily. 
• Dynamic pages are built in real time for each user, so endless customization is available. 

Features 

• Managing a large site that needs frequent updates, a static site might not be feasible. 
• Regular update through CMS are hassle free. 
• Dynamic Sites Are Better for Integrating Keywords Because they are so easy to update, it’s easy to change up your keyword strategy on a dynamic website. You have an option to personalize with respect to the keywords. 
• Building a Mobile-Friendly Dynamic Site Is Easier 
• CMS automatically generate mobile-friendly pages. 
• Handling mass traffic on a dynamic website can be cumbersome at times and requires huge code running in the database. 
• The content and functionality is optimized and improved. 
• Easy to control, add and edit the content, features and functionality of the web page. 
• Dynamic website can better grab visitor’s attention, so conversion rate and user engagements are high. 

If one needs help in building an SEO-friendly site targeting the Bangalore area then there are many website development company in Bangalore like Techasoft. Techasoft is an SEOservices company in Bangalore which is dedicated to website development and SEO services. Website Developers in Bangalore helps their clients to reach out to a unique optimization strategy as required. The content plays a crucial role in increasing your web site positioning. Hence, the SEO services company in Bangalore are collaborating well with Website developers.

How Digital Marketing Helps To Improve Your Business?

 

Any business can be successful by its Online Presence. Traditional marketing is not enough to guarantee the business growth. A business should be able to provide more than Break-even for continuously thriving in the market. 

A successful Digital marketing strategy helps you to cater the need of the clients. Securing the presence amidst competition in the market helps to gain more sales. A responsive website with seamless experience and the information your client needs by visiting your website is all you need to ace the market. Personalized text messages, emails, constant follow ups is all a business demands to cater to the needs of target leads. 

SEO (Search Engine Optimization) is the best way to boost online sales. Optimizing the website according to the keywords your client might use improves your ranking in search engine result. It optimizes the website for search maximize your visibility, grow your site traffic and your business. 

Running a Digital advertising is more affordable as you can manage your budget. A pay-per-click ad campaign can guarantee that your website appears on top of other search results. A one-time 25 sec add on TV can cost you lakhs but Digital ads won’t even cost you a dime. 

Digital Marketing helps you expand your business and open new horizons whereas traditional marketing doesn’t. Digital marketing caters to much broader audience unlike the traditional marketing. With digital marketing you are flexible with your reach and the type of audience. 

Content generation can get your business more exposure. The content can be of any form: Blogs, Interviews, Videos, Testimonials, Website content, Visuals, Pictures etc. The success of business is also determined by the quality of the content you share with the end users. 

Online business products and services online measure success by the percentage rate of incoming traffic and gets converted into Sales, Leads and subscribers. The chances of conversions are high when the business is digitalised. Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for the business in terms of higher revenues. 

Digital marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased or availed of a product or service marketed by a particular Brand or a Business. Thereby, digital marketing earns client’s trust. 

Digital marketing helps the business survive online. It make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about ensuring survival for your business. 

Digital Marketing helps in creating and expanding customer base. Clients help a business grow and prosper. The more you advertise about your business with targeting several people in different places all at once, the more brand awareness you create. They get loads of information a click away. There are ample number of people who visit online sites daily from different parts of the world. Hence, it expands the customer base. 

Digital Marketing increase the business reach through Social Media Marketing - Facebook, Instagram, Snapchat, Pinterest, YouTube, Twitter are growing in marketing usage and all provide a medium to increase exposure for your business. Digital marketing services offered by Digital Marketing Companies help you build long-lasting relationships with your clienteles and followers. The Platforms such as LinkedIn, Facebook, Twitter, YouTube, etc. all provide a medium to increase exposure for your business.

Techasoft - SEO Services Company in Bangalore | Search Engine Marketing Company in Bangalore

Difference Between Native App Development and Hybrid App Development

Native app & Hybrid app are developed for different specific devices.

A native app is a program that has been coded in a specific programming language, for devices having specific Operating system. The advantage of choosing a native app is that it is the fastest and most reliable when it comes to user experience. They have access to various phones functions such as camera, gallery, contact list etc. Mostly Native apps are compiled into machine code. These provisions help native apps perform the best in a mobile device. 

The native mobile app development is easy and there are myriad resources available. Since the code has to be written specifically for each platform, it has to be rewritten for each one. The language, APIs and the development process is different and the process becomes quite long for complex applications. 

The main features of a native app are: 

 High degree of reliability 

 Simple but Fast Performance 

 Better user experience 

 Supports both online & offline transactions 

 Better user experience than Hybrid apps 

 Runs smoothly since the codes are specific 

 Data protection and security since the codes are specific 

A hybrid app combines elements of both native and web applications. Hybrid apps can be distributed through the app stores just like a native app. Hybrid apps can also use the cross-compatible web technologies and are typically easier and faster to maintain. They require less maintenance, however, their speed of usage depends upon the browser. Hybrid apps are built on a single base. 

The main features of a typical hybrid app are: 

 Faster app development 

 Simple and easy to maintain 

 Decreased Cost of Development 

 Cross platform UI 

 Integrate with device file system 

 Less expensive app development and cost effective maintenance 

 Single code management for multiple mobile platforms 

 Economical Costing and Time

Techasoft - Mobile App Development Company in Bangalore | Native App Development Company | Hybrid App Development Company

How to use Quora for Digital Marketing?

The service that Quora provides is soaring in popularity. It is an Advanced Online Marketing service.

Monitor and engage

Using Google alerts and start threads for areas you sell an expertise in, and stay engaged. Being part of the conversations actively builds your businesses reputation on Quora.

Keyword Optimize

Your Headline The keyword optimization which is native to all the Digital marketing companies is the art to master to gain popularity.

Establish yourself as a Brand

If you’re an SEO services in Bangalore (say), and provide Digital marketing solutions, specify it on the Quora profile and answer the questions related to your services or product.

Networking

Like any other social media platforms, one needs to connect with other users on Quora. This helps in building relationships with other Quora users.

Communicate

Quora helps one to answer the doubts of the others thereby improving the communication skill sets. Engage in some interesting conversations and found some very smart people to connect.

TECHASOFT - Digital Marketing Company in Bangalore | SEO Services Company in Bangalore

How voice search will impact SEO in Future?

Voice search is drastically proliferating and improving user experience. The co-existence of ever-growing prominence of voice search and its popularity with SEO is expected to be on the rise. Let’s have a look on how voice search will impact SEO in future:- 

Local SEO Optimization

With the Local SEO creeping in with its widespread presence and rapidly growing local businesses establishing their own online platforms, the SEO optimization has become important. Optimizing your business for voice search helps give you an edge over the local competition, especially with proper Geo tagging. 

Increase Speed -

The speed of voice search is faster than typed. Also, speaking a sentence brings about convenience rather than typed. Voice Search is one of the most required assets. You execute a command and your task is done there and then. 

Enhanced productivity -

A rate of speaking a sentence is faster than typing it. The use of a touchscreen or keyboard is eliminated when a person chooses to get an answer to a query with voice search. It also increases your productivity. 

Saves Time -

Despite using a touchscreen or keyboard to get an answer to your query it’s better to switch to voice search as it saves significant amount of time. 

Bulk Access -

Voice recognition systems turns out to be best for Blinds. The voice search drives traffic to your website. The voice search helps to navigate the online sales and media.

Techasoft - SEO Services Company in Bangalore | Software Development Company | Digital Marketing Company in Bangalore

Mobile Application Development trends you can not ignore in 2019

A recent report records 2.1 billion mobile users for the year 2019 which is estimated to cross the 5 billion mark. With the constantly emerging trends in the mobile app development, the apps are proving to be integral. Having said that, 2019 witness remarkable new trends in the mobile technology.

1. Wearable Apps: Watches, wristbands, and other wearable devices have gone smart over the years as they now perform more than the functions they used to perform. However, for a smart watch to count your steps or calories and wristband to monitor your sleep patterns, they need apps. There is no denying to the fact that the market of Wearable industry is experiencing rapid growth and is estimated to reach over $33 Billion by the end of 2019. Both the iPhone and Android device makers have brought a revolution in wearable device domain and will be continuing its trend in the coming future. Due to this, the mobile app developers will be making more applications to facilitate their inventions.

2. AR/VR: With the increase in popularity of these technologies, businesses and game developers now implement them to improve their app. Augmented reality makes changes to a real-life setting by inserting an object into it. eMarketer predicts that 48.1 million Americans will experience augmented reality at least once a month. This number will rise to 6 million and grow higher to 54.4 million in 2019. Augmented reality apps have grown considerably over the recent year. This year, with ARK it on iOS and ARCore on Android, we will see additional advancements in this technology. These frameworks permit programmers to use devices’ sensors to map the atmosphere and place virtual things in it. Hence, AR will almost certainly be used additional often to showcase and promote products.

3. Artificial Intelligence: Applications like Siri, Cortana, Alexa and Google voice assistant make our life much easier by taking over each day tasks like reading, writing and sending messages, switching camera and microphone on and off, searching the internet for information, setting reminders, etc. via their artificial intelligence capability. As businesses see the popularity of these virtual assistants, they want parallel mobile applications in the form of chat bots and personal assistant. As a mobile app developer this app trend can help you fetch the profits in the long run.

4. Cloud Storage: The need to integrate the cloud-based app is gaining significance with regards to the limits on storage in the devices. As businesses look to reduce operations cost, cloud computing offers a way to host your app without having your own servers. Added to this, having your app on the cloud makes it scale able and able to cope with spikes in usage. With this technology, businesses are able to achieve a better app experience for their users at a lower cost. As there’s more advancement in technology, cloud integration will become cheaper and safer than it is.

5. Blockchain: Blockchain has become popular over the years for its security. In a Blockchain, nobody has complete control. This makes it difficult for a data breach compared to other systems. Blockchain can be used as a ledger system if you run a business on your app involving sales. The technology could be involved in more apps as large industries like banking are developing it for transactions.

6. Beacons and location-based service: Beacons are small objects that emit low energy Bluetooth signals. They help apps, especially event apps, to show you different aspects of the app based on your location at the venue. With beacons and location-based services you can organize events and send the right message to attendees at the right time. Apps like Uber offer location-based services as the passengers see the vehicles closest to them.

7. Accelerated Mobile Pages (AMP) and EMM: Since 2016, Google Search has integrated AMP (Application Performance Management) listings. This has allowed the developers to include streamlined version of CSS and an off-the-shelf JavaScript library with the key focus on standardizing the mobile responsive pages to achieve speed and readability of the content as your top priority over all the other aspects. Considering the growing trend towards the ‘mobile only’ usage, AMP is becoming an indispensable part of the mobile strategy of the businesses.

8. Instant Apps: Instant Apps are the native mobile applications which are smaller in size, more handy and user-friendly as there is practically no need to download them. Because of the fact that they can be accessed instantly, they are called as instant applications. With their advent in 2016, their popularity in the market has caught on with the growing user demand for enhanced user experience with improved performance and less loading times.

9. Predictive Analytics to Influence Mobile UI/UX: With the most popular mobile apps using AI for predictive analytics to enhance the buyer journeys across their UI/UX, 2019 is ready for more advancement in this department. So, the time is not far when your business mobile app is not just a utility for you but an integral part of your business work-flow. With the bigger organisations already implementing this, this trend is soon to catch on with all the growing and emerging businesses.

10. M-commerce: It is said that money makes the world go around. If you are a mobile app developer, you must take this saying to your heart and focus on apps around m-commerce. According to research, the number of m-commerce transactions will surpass the number of E-Commerce transactions in 2019. Also, online payments through mobile contactless methods is increasing at a CAGR of 30%, where the leading players are Google pay and Apple pay apps.

Techasoft – Mobile App Development Company in Bangalore

15 Good Reasons To Become A Software Developer

The Ultimate Guide to Hiring a Best Mobile App Development Company

Every business needs a mobile app to carve a niche in the industry and successfully thrive as an enterprise or start-up. A mobile app will advance your business in a whole new direction and, you’re already halfway through on your journey with a great mobile app development company to back you up. Listed below are the most important things you should consider while hiring a Best Mobile App Development Company.

1. Inquisitive Developer- Hire a mobile app developer company who is not only invests in app development but also believes in your business vision. A professional mobile app developer will not nod yes to everything you say; instead they will provide innovative ideas keeping your best interests at heart.

2. An Impressive Portfolio- Check the overall portfolio of the company or developer before you hire a mobile app developer. Have a thorough look and understand the clients he has worked with along with the competencies he is capable of so that you know exactly what the mobile app developer is capable of.

3. Satisfied Client Research- When you are having a once over at the portfolio of the mobile app developer or the mobile app development company, do remember to look at the list of retained or satisfied clients which will in future help you determine if you can expect the same from the developer or not.

4. Value For Money- Hire a mobile app developer who hands you a mobile app that is totally value for money instead of hiring one who makes you regret shelling out extra bucks and pooling out of the budget.

5. Comprehensive Software Package- Choose a mobile app developer who provides a comprehensive software package as there are a lot of functionalities that go down in a mobile app. Understand that it is better to opt for a source who knows the know-how of mobile app development rather than team up with a mobile app developer who provides you a mobile app in bits and pieces.

6. Striving for quality- A lousy product impacts the reputation of the company. Unlike the freelancers, the job of an app development company does not end with the development of a project. Customer satisfaction has been the highest priority and companies make sure to develop an app that exceeds the expectations of the customers. A company’s reputation very well depends on the quality of the products.

7. Post technical support and maintenance- The job of a mobile app development company does not end with the completion of app development. The operation of the app warrants the incorporation of new and advanced features. The company features an arsenal of a professional team, infrastructure and set up required to meet the long term goals required for app sustenance. With 24X7 customer support and post-maintenance services, you are free to approach them anytime.

Techasoft - Mobile App Development Company in Bangalore