How to generate maximum visitors for your website right away

1. Advertise – Promote a Product, a service or an idea online through social media marketing and display advertising. It is a free marketing tool to play around with and can get more and instant traffic to your website. It’s a best way to create awareness and convince the audience while bringing them on board. Moreover prioritizing ads over content brings in more revenue. 

2. Get Social - Produce great content and go proactive. Widen up the social platforms and promote the content wisely. Instagram and Pinterest can be used for image traction whereas twitter is ideal for short snippets. Social media marketing is ideal for bringing in more Traffic. There are various social sites, hence the audience gets fragmented and so does the idea to connect with them. Here, the recommendations and engagement influences their purchase decisions. 

3. Headlines - Headlines are one of the most important parts of your content. Master the art of headline writing. A catchy headline will drive the most traffic, so think carefully about your headline before you hit “publish.” 

4 Optimization is Key - This is the foundation of the system. Optimize content for mobile users, accelerate the page speed and increase the user friendliness. Keywords hold a strong relevance. Searcher’s intent and keyword appearance should match. 

5. Target Long-Tail Keywords - Target long-tail keywords. Long-tail keywords fetch you more web searches. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher which means more traffic. 

6. Email Marketing - Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. 

7. Site should be Fast & Responsive - Ensure that your website is accessible and comfortably viewable across a range of devices including smaller smartphones. The faster your site loads, the better.

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5 Digital Marketing Trends to follow in 2019

1. Omnichannel Marketing - Omnichannel is particularly important for consumer-facing businesses. Omnichannel isn’t just important for generating new business. It helps in building a positive customer experience thereby increases customer retention rates. The personalized communication with consumers through different channels would help companies in the long run.

2. Chatbots - The Millennial Customer prefer interacting with Chat bots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.

3. Influencer Marketing - Influencer marketing is a great way to get your message out to millions of people without having your own large audience. Influencer marketing involves referral marketing and word-of-mouth marketing which focuses on spreading the brand’s message to the larger market in order to get larger market share.

4. Programmatic Advertising – Programmatic advertising is al all about the operational efficiency of a machine to understand and buy the ads digitally. It involves multiple benefits such as better targeting, Easy access to ad inventories and streamlined campaign management. It uses AI to buy and place advertisements. It relies on a combination of automation, big data, and technical expertise. 

5. Video Marketing - Live video is gaining popularity, and business is driven by using them for product demos and “behind the scenes” glimpses. The Vlogging, 360 degree videos are gaining popularity. These videos prove truly unique and gives audience an interactive experience. 

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Google Algorithm Update History

What are the major steps to be followed while you develop an mobile app for your business?

Building mobile application involves rigorous up-front design, QA testing, usability testing, a full beta lifecycle. This article outlines the process followed for mobile app design and development - 

Step 1: Ideation & Research 

All apps start with an idea, refine that idea into a solid basis for an application. An idea can only be converted into a successful mobile application if it solves a genuine problem of the target audience who will eventually download and use the app. Therefore, the idea has to be feasible, and the feasibility of the idea can be determined by conducting market research, performing a competitors’ analysis, and establishing well-defined goals and objectives within a timeline.

Step 2: Designing

Design the Code. This is a multistep process. The user experience (UX) designer architects the interaction between design elements, while the user interface (UI) designer builds the look and feel of your app. Form a blueprint and visual direction, informing your engineers of the envisioned final product and about how interaction should move, feel and flow.

Step 3: Building a Prototype

Build a prototype. Now that you have your target group, your budget, your features, and your timeline figured out, it’s time to actually start working on the visualization of the functionality of the app and its user interface. Even though the prototype is barely a minimum viable product, it is important that it is built with the utmost care because the prototype will be the foundation on which the developers build your app.

Step 4: Testing

Mobile app testing is something that you need to do early in the app development process because it becomes more expensive to fix glitches. Ensure that you test out every feature in every phase because something that worked in the alpha phase may not work just as well in the release phase, and it’s also important that you keep referring to the original planning documents for different cases. At every iteration, you can perform various types of tests such as Functional Testing, Usability Testing, Performance Testing, Regression Testing, & User Acceptance Testing.

Step 5: Launch

Your app is ready for a formal launch. As your application gets in the hands of users, feedback will pour in, and you will need to incorporate that feedback into future versions of the app. Every app will need updates and new features. Typically, as soon as the first version of the app is released, the development cycle begins anew.

Step 6: Post-Launch

Post-launch monitoring, analytics, constantly updating the app for fixing bugs and crashes, social media listening, checking reviews and responding to them – all of these are important steps that follow through after the launch of an app. 

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Tips to Create an Effective SEO Strategy for Your Website

A thoughtful, prioritized, tactful, and ongoing strategy is the most effective way to get highly targeted traffic to your website. Working together with your partner and build as well as implement a comprehensive, effective, and doable SEO strategy is the need of the hour. Listed below are few tips to create an effective SEO strategy for your website. 

1. Measure the Competitor’s website

Having an honest look at the current state of your website is important. This is potentially the most important step because you could very well make it all the way through your SEO strategy and realize that nothing changed because your website has a poor user experience. Maybe people get to your website through referrals, but upon arrival, they are turned off by the lack of quality. 

2. Optimization 

The SEO strategy is fundamental to track whether or not it’s worth the investment. Before implementation create a list of factors need to be optimized. The factors such as Organic traffic (regionally, demographically etc.), Conversions (sales, emails, subscribers, etc.), Social media activity, Bounce rate, Click-through rate etc needs to be handy for best results. 

3. Research & Target Keywords

Every SEO campaign is based around certain keywords that builds website and its content. These keywords should accurately describe your business and the goods or services you provide. Generic keywords with a high search volume that appeal to a wide variety of businesses and geographic locations will be the toughest to crack. 

4. Competition

One of the most effective ways to find out which keywords are getting the most traffic is by checking out your competitors. You might be able to get some great ideas and new phrases that you’ve never thought of. 

Techasoft, being a top-notch website development company in Bangalore is providing all kind of website development services that too at an effective cost. Techasoft is a well progressive Website Designing  Company in Bangalore, which is working across the globe. 

Techasoft is of top website designing company in Bangalore which can bring solutions for any of the demand regarding websites. Techasoft will make your website an effective website so that it can create sales for your business as a gem. Our web developer team visualizes every website in the terms of sales so that it won't only gain visitors on it, rather, it will convert those visitors into the customer.

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Importance of Animation in Website Design: An Ultimate Guide

Animation is the dynamic medium in which the images or objects are manipulated to appear as moving images. It is all about visualizing virtual motion, and bringing life across the nonliving objects which is capable of making an interaction. The true measure of Animation comes with designing and the functionality of the website. Integrating these elements into the design help in maximizing the performance of the site. 

Visual elements such as colour, font, layout and images all should send the right message to the audience. While designing a website creation of engaging content i.e. creating visually appealing images and colour is essential. Animations create a sense of urgency for users leaving them wanting more. An animated popup displays keep the users on your site. Animations are amongst the most engaging content sources today. They holds a significant influence on the future of internet marketing. It is easy to consume videos, since all one needs is to listen and watch. 

Here are the importance of animation in website designing to boost your products or services. 

1. Social Strategy - twist with Animations -

Animation adds dynamism to the website interface. They amuse your customers and bring a smile on their face. One can hire Web designing company or the experts who helps you with the animation to a great extent. One of the best Website Designing Company is Techasoft. Advertise your stories to supplement large market with animated videos. Millennial will have lasting impacts on their mind and it’s a better option to make them brand loyal. Social media allows you to instantly connect to billions of audience members with a small interactive video. Persuading viewers can be bit difficult at times but an animated video, or a short preview perfectly serves the purpose. 

2. Micro Interactions -

In the era of the digital world, a website is one of the prominent features of digital marketing. A well-designed website enhance features of any business. To gain profit one must digitalize the business to gain maximum reach to customers. The Internet has unlimited power and reaches to the target customers for business and services provided by any website development company in Bangalore. 

3. Interactive Videos -

Large animations serve as a focal point in the overall design. Often in the form of a video with a run time, large-scale animations fill a significant portion of the screen and are characteristic of a short movie. Small animations are the little bits and pieces that you discover as you start interacting with a website. These divots might be in the form of hover states, tiny bits of ornamentation or usability guides or tools. Small animations are an accent that contribute to the overall aesthetic, but are unlikely to be the focus of the design. 

 4. Material development -

The purpose of the animation is not for decorative purposes only. It is often used by UI designers to improve workflow. Material design is now an important part of web design to show the composition of the material or element and how to use it. Animation helps the user understand object properties better. Good animation will make the user’s experience better. This can be in the form of an emotional connection – such as a fun, positive experience – or by making a site easier to use. 

Animation is a fun technique that is becoming much more standard for a variety of applications. Techasoft, being a top-notch website developing company in Bangalore is providing all kind of website development services that too at an effective cost. Techasoft is a well progressive Web Development Company in Bangalore, which is working across the globe.

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How to Plan a Budget-Friendly Mobile App for your Business?

Mobile app development is the industry which is growing broader and broader, lot many innovations are coming into lime light. There are apps that are coming into market these days owing to the high demand. Hence, there are many factors involved. Below listed are some of the concerns to lookout for a budget friendly mobile app for the business. 

1. App Development Pricing Model 

Picking up the right app development Pricing Model is essential. Hire the best mobile app development company and remove the confusion. When on a tight budget, paying a fixed amount to the developer would be helpful. It is important to look out for the modifications in the app on a prior basis as the modifications will happen only once, when on a fixed budget. 

2. Operating System 

A specific operating system for developing an app will reduce the price. Designing an app that works perfectly across various operating systems will be little off track when on fixed budget. There are Hybrid app or Native app or Web app. The native app is OS centric and costs a little bit more but delivers amazing customer experience. Whereas the web app is available at a cheaper price, but the user experience is not as good as native app 

3. User Authorization

There are some apps that require user authentication or authorization. Such kind of apps cost a little bit more. It completely depends upon your requirement to go with such apps or not. 

4. Maintenance of Mobile App Development

Costs Regular up gradation of the apps, reducing the bugs in it, etc, there are so many other things that you have to keep in consideration. There are a bunch of free APIs and other open source integrations that you can opt for your product. 

5. Security of the app

Hacking is one of the serious problem. Hence, while developing an app, security should be prime concern. Especially, if payment options are involved, utmost care should be taken for securing the confidential details of the user and also the data breaches happen quite often.

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Top 10 Mobile App Development Company in Bangalore

Famously known “Silicon Valley”, Bangalore is a growing expertise of Mobile applications today. Let’s have a look on top Mobile App Development companies in Bangalore - 

1. Ab info Soft - The Company is focusing on dedication to creativity and perfection; they build software for companies that need to become more effective, more productive, and active with domain expertise, qualified technologists, proven and flexible performance methodology, and cost-effectiveness. 

2. Fusion Informatics - Fusion Informatics vision is to give a support to start-ups, small and corporate enterprise companies and promising business people to create, develop and launch custom mobile applications. Fusion Informatics strongly considers in operating with the highest honesty, presenting constant productivity of essence. Fusion Informatics makes app of the latest devices, structures, and software development kits to create and develop custom mobile applications for iOS, Android, and Hybrid. 

3. Mobinius – a unique blend of IT talents along with an imaginative tendency. They develop Mobile applications for all types of industries for different devices on Android apps development and iOS apps development. 

4. G2Evolution - One of the established Android application dev company, offer effective and efficient apps for business projects and offer various types of iPhone applications for different kinds of business applications. 

5. Techasoft - The one-stop destination for all your mobile app development needs including android app development, iOS app development and window application development. Techasoft is one of the fastest growing mobile app developing company in Bangalore having the 100+ happy and satisfied customers. Techasoft is the top leading mobile app development company in Bangalore having the team of professionally qualified staff to fulfil all your business needs with perfection. They create the best mobile apps of any complexity or intensity. 

6. Bmsils - It is an emerging Mobile Application solutions and has delivered intelligent mobile app development and web design solutions for clients worldwide. The team of Bmsils expert’s iOS, Android and Windows application developers becomes experts and listed as one of the best mobile app development companies in Bangalore. 

7. Digi Futura - They are using technology that produces a current attitude toward problem-solving. And team supports the flexible methodology and ensuring that your design reaches the business and has the prime movers service at a reasonable cost tag. They are enthusiastic, informed and engaged in affording clients the possible assistance and solutions. 

8. CARMATEC – Specializes in iPhone and Mobile App Development Company located in Bangalore providing with affordable price. Along with mobile app development, the company also provides web design services. 

9. ICICLE Technologies - The business has continued its development from Bangalore to the USA. Aside from mobile applications design and development services, the organization also contributes to web application development and cloud solutions. 

10. Exarcplus - The company is working it’s satisfying to reach market measures by implementing Mobile Apps and Web Apps with a team of intensity and shift since the 2010s one of the solid mobile application services providers in Bangalore and wellversed business of mobile app creators, designers, software developers, and professional experts.