1. Omnichannel Marketing - Omnichannel is particularly important for consumer-facing
businesses. Omnichannel isn’t just important for generating new business. It helps in building
a positive customer experience thereby increases customer retention rates. The personalized
communication with consumers through different channels would help companies in the long
run.
2. Chatbots - The Millennial Customer prefer interacting with Chat bots as they are responsive,
give answers promptly, accurately recall your entire buying history, and never lose patience.
These virtual assistants offer outstanding customer service, meeting customers’ expectations
and automating repetitive tasks – which means you can focus on more important work.
3. Influencer Marketing - Influencer marketing is a great way to get your message out to
millions of people without having your own large audience. Influencer marketing involves
referral marketing and word-of-mouth marketing which focuses on spreading the brand’s
message to the larger market in order to get larger market share.
4. Programmatic Advertising – Programmatic advertising is al all about the operational
efficiency of a machine to understand and buy the ads digitally. It involves multiple benefits
such as better targeting, Easy access to ad inventories and streamlined campaign
management. It uses AI to buy and place advertisements. It relies on a combination of
automation, big data, and technical expertise.
5. Video Marketing - Live video is gaining popularity, and business is driven by using them for
product demos and “behind the scenes” glimpses. The Vlogging, 360 degree videos are
gaining popularity. These videos prove truly unique and gives audience an interactive
experience.
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