Techasoft: June 2020

Sunday, June 21, 2020

How to hire best software development company for your project ?

The costs associated with software development are staggering and choosing a software development is the first and foremost step. Good developers have the knowledge to shepherd your project right from the concept to the final product: as long as you choose the right one. We've written down the best way in steps to hire a great software development company for your unique needs.

How to hire a software development team?

· Brainstorm requirements

Outline the business problem the software needs to solve because this can be as simple as a direction statement or as detailed as like a full page memo with points. A rough sketch of your project’s scope will be a very convenient reference throughout the hiring process and once you know what you want, decide what you need from a developer and include factors like technology preferences, skill sets, training, project management staff, budget, etc. So basically, the first step is to jot down the requirements.

· Make a short list

Look for developers that do the type of work you need and you will have to go digging for it. Stay within your comfort radius and if you prefer a local company with the option for physical meetings, make that a priority. Once you have a pile of candidates, narrow the field to those that you feel are most likely to be good options. Post then, read online reviews, scroll through their portfolios, identify any awards or press mentions, and when possible examine case studies as well for better understanding.

· Set up consultations

Personal meetings provide a way better opportunity to assess how the company will fit with your corporate culture, although when dealing with an overseas developer then a Skype meeting or call may work as well but the initial consultation should be free and focused on what the development company can offer you in regards to your project. Discuss the company’s standards and see if they have compatible views on what “good enough” means. Make sure to touch on considerations such as security, testing, and IP protection as well.

· Follow through

The next step is to read up on your finalists and scroll through their social media pages, and check for online complaints on websites like the Better Business Bureau. Later, talk to past customers and industry peers who have worked with their team and if you can, look up user reviews on software that they’ve finished. When you have ruled out the companies you don’t want, rank the ones that have made the overall best impression and then consider expertise, team composition, and work before considering the budget.

· Check your choice

The planning stages of your project are an indicator of whether you have really made a good choice or not. Your newly hired developers should maintain open lines of communication and make sure you expect candid yet professional, thorough discussions aimed at defining the structure of your program. In case you feel rushed through this stage to get to the contract, then address the matter with your point-of-contact, whether it be the sales agent or the account manager, or the project manager. Unanswered concerns could be a sign that you really need to pull back from partnering with that company to be safe in future.

· Be willing to walk away

It’s really better to walk away than to try to push forward with an unsuitable development company because too many companies have overlooked major red flags and lost millions as they were afraid to lose a non-refundable deposit. Just trust your own judgement as there are hundreds of thousands of software developers but don’t risk your company’s future by investing in the wrong company.

TOP SOFTWARE DEVELOPMENT COMPANY IN BANGALORE

We hope that reaching at the end of this article gives you a fine clarity that you wanted to have when you started reading it. Also, if you're looking for a top Software development company then you're on the perfect page because Techasoft is the best Software development company in Bangalore. Feel free to get in touch with our team as we would love to have you on board for the project.

Thursday, June 18, 2020

Top 5 SEO Ranking Factors

SEO requirements change from time to time, and hence it is necessary to cope up with the latest developments. The need for every business to get top rank in the SERPs listing. Techasoft is a famous SEO company in India that delivers SEO related services at a high quality. In this article, we are going to see the Top 5 SEO ranking factors
Webpage Content Quality

Content is one of the important search ranking factors and uses the content strategy wiser in order to get a higher conversion rate on the website. Keywords are the words or phrases used by searchers when they are looking for information in the search engine and also they are the words that represent your site topic. For better SEO practices, it is necessary to use fresh, original, quality, and error-free content. Include LSI keywords in your content for achieving a higher conversion rate that will increase your income to a greater level. Optimize your content for search by voice, so it will enhance your website quality.

Page Speed
Page speed is one of the top-ranking factors and if your website loads at low speed there is a possibility that your visitor leaves the site early. There are more competitors in the virtual market hence to withstand the competitors, it is necessary to have a website that loads fast. If your site loads fast then it will get more number of users and to check your website speed use a tool called Google Search Console. Google Search Engine Algorithm uses page loading speed as the primary ranking factor to rank the website and if your website does not load faster on mobiles then it should be penalized.

Mobile-friendly Website

Mobile-friendliness means how a website looks and performs when some people view it on a mobile device. Most of the people are now shifting towards mobile devices and if you use responsive mobile-friendly design then it will improve your user experience at a greater level. Most of the searches are now conducted on mobile devices than desktop searches hence mobile-friendliness is more important for websites. You can check your responsiveness to the site using Google’s mobile-friendly test.

Check that you have the following features

Have a responsive website that automatically fits into the screen of the users.
Make use of large fonts for easy access to readability.
Apply accessible menus for facilitating easy navigation.

Quality Links

The website is built using links and it is an important SEO ranking factor. There are three types of links available on the website and they are internal links, outbound links, and inbound links.

Inbound Links

Google uses inbound links to find how authoritative and relevant your content is about. Include links to a high-quality website on your site and avoid using low-quality backlinks.

Outbound Links

Use outbound links by linking to related sites in your niche and outbound your links to high authority websites.

Schema Code

If you want to get a higher ranking in the Google search engine use schema markup code in a perfect manner. Schema markup code is nothing but a code that helps search engines to get a better understanding of specific texts like phone numbers, reviews, addresses, and recipes.

Conclusion

This the list of top five SEO factors and utilize them in a proper way to get better ranking in the search engine, and also It will help to build brand reputation faster.

Tuesday, June 16, 2020

Digital marketing for IT companies

Today, Digital marketing for IT companies has become much important than ever in the past. Circulation of print magazines has got low, conventional tech conferences are declining, and B2B tech buyer profiles are constantly changing—with the fields of Marketing, HR, Operations, Finance and Sales teams making their own tech decisions exclusive of IT. Conventional efforts for promoting your brand offer declining returns, while digital marketing for IT companies is constantly rising up. We have compiled some of the best reasons why a specialist agency produces better digital marketing strategy for IT companies.

Digital marketing for IT companies

If you manage the marketing for a tech company or your own company, here are some of the main reasons why you should consider hiring a Digital Marketing Company who specialises in digital marketing for IT companies.

· Gives an immediate experience

In case you want to market your services but there comes so many factors to consider that is your budget, whether your focus is on inbound or outbound marketing and the tools you need to succeed. All of it can be difficult to know where to begin with but the answers to these questions can be what gets your marketing moving ahead. Digital Marketing shows you the right direction and helps you gain visibility for all the hardwork you put into your business.

· Enjoy an expert skillset

A study in 2017 found out that only 8% of UK marketers have the real entry level skills to produce the kind of digital marketing for IT companies that produces successful results.

In your organisation, you need to ask yourself the below listed questions about who js going to:

1. Consistently create content for social media platforms and website

2. Optimise for search engines and make effective use of all the penny

3. Post across social media channels every day and keep your followers engaged

4. Set campaign goals and carry them out time to time

5. Analyse the level of traffic, conversion and leads from each campaign you carry out

Partnering with a Digital Marketing Agency gives you an entire marketing department instantly that you do not have to train, who are on top of the latest marketing trends and can put their professional skills into use for the betterment of your business.

· Cost benefits

You really need to consider the best possible way of growing leads and turning these leads into new and long term customers. You could build your own team dedicated to marketing your brand products or services. If your focus is just on providing a tech solution or service, you probably don’t need a whole team of social media experts, designers, writers and analysts but still, you do need access to everything they would bring to the table. A digital marketing agency can do all of it in very less cost and hence, all you get js benefit out of it.

· Plug into cutting-edge solutions

Marketing takes time but by working with a marketing agency that specialises in the tech industry you can get access to the perfect tools and solutions for the job, operated by experts that know what will work and what won’t work. This speeds up the entire process of marketing your brand, allowing you to gain faster benefits.

These were some of the main reasons why a specialist agency can provide the best and in fact, most effective digital marketing for IT companies. What are you waiting for? Partner with an expert IT marketing agency like Techasoft and see all the benefits you get. If you’d like some cases of how a specialist marketing agency can work wonders for your business then do have a look at some of our case studies to see how we partnered with and delivered value for our clients' companies thus helping them stand out in a niche, yet crowded marketplace of today's world.

Why you need a digital marketing strategy in 2020

How would you start if you want to develop a marketing strategy? This is one of the common challenges since many businesses know how important digital channels are in today's world for acquiring new and retaining old customers. Yet, businesses don't have an integrated plan to grow and engage their audiences in an effective manner. If your business doesn't have a plan then you will suffer from many problems and you will lose out to competitors who are more digitally savvy than you are.

Since years, we have been running an informal poll to see how widely used digital marketing strategies are and the results of the research have shown some big improvements over the past years. A few years ago we found that around two-thirds to three-quarters of the businesses did not have a digital marketing plan and now that number has shrunk to 45% in the latest research we did in the year 2020, although that is still quite high. It will shrunk more and the time will come soon when two thirds will be seen using Digital Marketing strategy for their business. Below listed are some of the main reasons why you need a Digital Marketing Strategy in 2020.

Reasons why you need a digital Marketing strategy

· You're directionless

We found out that companies without a digital strategy in place don't have a clear strategic goal for what they really want to achieve online be it in terms of gaining new customers or building stronger relationships with the already ones. If you don't have goals with smart digital marketing objectives the you likely do not put enough resources into use to reach the goals that you could reach and you don't evaluate through analytics whether you're actually achieving those goals or not.

· Your competitors will gain market share

If you are not devoting enough resources to digital marketing or in case you are using an ad-hoc approach with no clearly defined strategies, then your competitors will gain market share and leave you alone in the market where no one would notice your products or services and this is exactly one of the reasons why you need Digital Marketing in 2020.

· You don't know your online customers well enough

It is often said that digital is a fantastic measurable medium but Google Analytics and similar others will only tell you volumes of visits, not the sentiment of visitors, what they think and you need to use other forms of website user feedback tools to identify your weak points and then address them accordingly. Hence, digital marketing helps you know what your customers are looking for at a particular point of time and so you can pitch them directly.

· Digital doesn't have enough people or budget

Insufficient resources will be devoted to both planning and executing the online marketing and there is likely to be a lack of specific specialist digital marketing strategy skills which will make it very difficult to respond to competitive threats effectively.

· You're not agile enough to stay ahead

If you look at the top online brands such as Amazon, Flipkart, Google, Tesco, Zappos, etc. all of them are dynamic- trialing new approaches to gain or keep their online audiences. So in case you don't catch up with them or are unable to stay ahead, Digital Marketing is the right tool to invest your time, capital and energy in.

TECHASOFT - DIGITAL MARKETING COMPANY

The good news is that there are some of the very powerful reasons for creating a digital strategy and transforming your marketing ways which you can use to persuade your colleagues. There is also a lot of experience to witness from how other businesses have integrated digital marketing successfully into their daily marketing activities. Digital Marketing can really do wonders if used in the right way and so, we urge you to get in contact with us in case you're looking for a top Digital Marketing Company as we provide cost efficient services with guaranteed results.

Advantages of Digital Marketing

Digital marketing is an action that is carried out using any electronic media towards the promotion of one's goods and services. It is a primarily an internet based activity aimed at selling goods or providing services.

Today, the world is in a digital age, and millions of people are spending so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this very fact and hence leveraging on the popularity of these platforms to promote their brand's goods and services. Marketing is all about connecting with the potential customers in the right place and at the right time. If your customers are plentiful online, then that is exactly where you should go.

Regardless of the nature of your business, be it an food providing company or a IT service provider, you can benefit immensely just from subscribing to digital marketing services, that's the power of digital marketing over conventional marketing. Their advantages over traditional marketing channels is undoubtedly enormous and hence, listed below are some of the main advantages of Digital Marketing.

ADVANTAGES OF DIGITAL MARKETING

· Low cost

Conventional Marketing and advertising cost is one of the biggest financial burdens that business owners have to bear and while big businesses may not have so much trouble in putting the required bucks into it, small businesses may perceive it to be impossible or an unbearable nightmare. On the other hand, with just a few bucks you can subscribe to an email marketing service and send transactional or direct mails to hundreds and thousands of customers on your mailing list and so, you can see how digital marketing is cost effective.

· Huge return on investment

Nothing matters more to a business than the return on investment that it makes and you would be happy to know that Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms also prove to be very effective in reaching out to target audience and also cost little when compared to traditional marketing techniques.

· Simple to measure

The success of a Digital Marketing campaign can easily be ascertained when compared to conventional method where you have to wait for weeks or even months to evaluate the veracity of the carried out campaign. However, with a digital campaign you can know almost immediately how an ad is performing and how many customers are converted through the use of it and ultimately know the return on investment.

· Brand development:

Businesses in today's world can easily use their digital platforms to build their company’s brand and reputation. A well developed business website, a blog featuring qualitative and useful to read articles and an engaging social media channel that is highly pleasing are some of the ways by which a business can build its brand online. All of this can be done with the help of Digital Marketing Company like Techasoft as they not only help you reach your customers directly but also make your site or social media platforms attractive.

· Precise targeting:

The traditional means of marketing uses the spray and pray method, in which an advertisement runs over a platform with substantial reach with the hope that a few customers who love what they read would surely make a positive approach.

Social media platforms usually possess a very smart algorithm technique that studies and collates the user preferences and likes. Through Digital Marketing, some specific ad campaigns are shown only to the users with a specific inkling and this in turn, helps to enhance sales as well as cut down on the cost of marketing.

Conclusion:

The future of the digital marketing seems to be very bright at the moment. However, while brands were earlier trying to compete with each other’s marketing strategy, now their focus has shifted to a cold war against the entire internet to gain web presence. This is the time when small, medium or big brands will have to use different modes and ways of Digital Marketing Campaign to actually delve and make a significant impact on the minds of the customers.

Surviving in such a cut-throat competition is only possible if you devise and implement a digital marketing strategy that portrays your uniqueness in the market among your rivals and competitors. So, feel free to contact us because Techasoft is known as one of the best Digital Marketing Company that has provided its services to many companies currently doing wonders in their business.

Thursday, June 11, 2020

Techasoft - Mobile Application Development

The Smarter Way of Mobile App Development for Business

Techasoft is leading mobile app development company in Bangalore.

Techasoft is one of the best mobile application developing company having the 150+ happy and satisfied customers. Mobile app development is one of our expertise areas including E-Commerce, Retail, Multimedia, Hospitality, Healthcare, Education, Advertising, and many more. Techasoft believes in empowering business with smart and unique strategies that make you ahead of your competitors.

Best Tech Websites & Blogs

Wednesday, June 10, 2020

Mobile App Development Trends of 2020

The mobile app development industry is continuously evolving over the past few years. Technology advancements, consumer demands, invention of latest technologies and a wide range of other factors have a direct impact on mobile app development trends.

Staying updated with the latest trends is undeniably the most crucial aspect of success in this space and so we constantly research patterns and communicate other tech leaders about gaining an edge.

The list below is more than just a hunch or our opinion on the mobile app development trends in 2020. We have used fact-based research to come up with the top app development trends that will dominate this year so have a look at it.

TOP MOBILE APP DEVELOPMENT TRENDS OF 2020

· Internet of Things (IoT)

IoT is far from a new concept but the rise in mobile penetration across a wide range of sectors has created seemingly endless opportunities for the iOT. In the year 2020, we expect to see more mobile app development keeping IoT in mind. Household devices, automobiles, and healthcare are the three specific markets that would surely witness the trend.

· Apps For Foldable Devices

It feels like a lifetime ago, but one of our first mobile phones was a flip phone but now phones have clearly changed over the last decade. Touch screens with one or no buttons are only seen in the market today. So pretty much we expect that there will be changed in apps ad well like there will be apps for the foldable devices, interesting, isn't it?

· 5G Technology

The rollout of 5G will surely have a major impact in the year 2020 app trends. For developers and creators, 5G technology is poised to revolutionize the way apps are used and created. 2020 will have roughly 15 times more 5G connections than that in the year 2019.

· Mobile Commerce

Mobile ecommerce functionality is a one of the top features for mobile app resellers to showcase while pitching the clients. It seems like every day another business is introducing an app to drive high sales. By the end of 2020, more than 70 percentage of total ecommerce sales will come from the mobile devices itself, as researched and published by many tech firms.

· Artificial Intelligence (AI)

When we first think about AI, virtual assistants like Siri and Alexa come to our mind, however, the use cases of Artificial Intelligence go far and beyond this for the app development thing. Artificial intelligence can make mobile apps much more smarter, and ultimately enhance the performance at each and every level. From the backend development process to the frontend user experience, Artificial Intelligence is set to change the way apps will be built in the year 2020.

· Superior App Security

Everyone is susceptible to cybercrime today and from singular content creators to multi-billion dollar enterprises, nobody is immune in today's advanced world of technology. So, developers will start implementing features like Sign in With Apple to mobile apps for superior app security.

TECHASOFT - MOBILE APP DEVELOPMENT COMPANY

Mobile app development is constantly changing in today's world and if you’re building apps today using technology from two or three years ago then you won’t be able to stay competitive in the market. You don’t necessarily need to implement every single trend into the apps that you build but you need to have a general understanding of how exactly the market is shifting so you can also adapt accordingly. Based on our extensive research, the above mentioned app development trends that we have outlined above will dominate 2020. For getting more information about it, you can contact us any time.

Best guidance to choose mobile app development company

Deciding to have a mobile App designed for your business is wise and easy but the only difficult part is how to settle on the best company to handle such an important task. There are many App development firms out there in the market today, but not all of them can effectively and efficiently build an app of your satisfaction. Owing to the weight of the impact that your mobile app will have on your business, it is really essential to keep in mind the below mentioned guidance when looking for a developer for your business's app.

KEY POINTS TO REMEMBER WHILE CHOOSING MOBILE APP DEVELOPMENT COMPANY

· Checking Portfolio

Checking the profile of your shortlisted mobile app developers is a very crucial thing because it will help you in knowing the past projects and case studies. In other words, you will get to see a clear ground picture of the capabilities of the shortlisted app developers and if the portfolio section doesn’t meet your requirements, then simply move on to the next one. At Techasoft, you get the access to our company’s Portfolio right on our website as we believe in transparency.

· Usage of Technologies by Developers

Nowadays, several apps are using AI-based chatbots, the retail sector is embracing Augmented Reality and Virtual Reality, and beacons to deliver immersive user experience but you should be cautious and know what all technologies your shortlisted developers use in their projects. In addition, these technologies streamline business operations and offer many benefits and so, your chosen developers should have an experience in using at least one of the above mentioned latest tools and technologies.

· Niche Specializations

It is undeniable that industries like logistics and healthcare do demand an effective approach for mobile app development and this means that there is a need to consider the experience that the mobile app developer has in your specific industry. In other words, the mobile app developer should know all the rules and regulations and the crux that would determine the functionality of your mobile app.

· Passion for Project

This criterion plays a very important role in defining the success of your mobile. To hire a mobile app developer for the development process, you should be completely certain that their team is totally into the work they do that is they should be passionate about developing a mobile app for your business. This is because such app developers will be able to develop the best app that suits all the requirements of your business and it will in turn benefit you in the long run.

· Developers’ Capabilities

Without truly innovative and useful features, it is quite tough for your mobile app to grab the attention of the users in the market. So, before hiring a mobile app developer, you should ask about the special features that they can provide in your app. In simple words, you should analyse the capabilities of the developer before finalizing them for your development project.

BEST MOBILE APP DEVELOPMENT COMPANY

Techasoft's team of mobile app developers are skilled to offer a wide range of different mobile app designs and development services utilizing the latest tools and technologies. In addition to the above mentioned points as a guidance to help you choose the best suitable mobile app development company in Bangalore, you should not forget to focus on all the important aspects of your business as this will help you in having a better shot at hiring the perfect app developer for your mobile app development services.

There is of course no exaggeration in saying that the realization of your vision is often in the hands of the developer that you choose and so, make sure that you choose carefully and have an app that would let your customers be engaged into your services and buy your products ultimately. Having a prior knowledge about how to find the best mobile app developer or how much does it cost to hire a developer can considerably make things much easier. We at Techasoft, are here to help you in any ways that we can and so, feel free to contact us any time.

Top 5 Mobile App Development Tools

Selecting a mobile app development tool is more like a one-time investment and if it is good, you can reap the benefits in future for a very long period of time. Before selecting among the mobile app development tools, make sure to carefully analyze the features and requirements of your app and then pick up the best tool that helps you develop functions and features to meet all those requirements. Besides, you can also take the help of a top mobile app development company like Techasoft, that could guide you in making the right choice.

So here, we have created a list of five best Mobile App Development Tools, which you can choose based on your project requirements:

Top 5 Mobile App Development Tools

To ease up the process of choosing the suitable mobile app development tool, we have created a list of Mobile app development tools, highlighting their key features and strengths.

1. Xamarin

Xamarin is th best to build native apps and since it is a Microsoft product, you will always be safe against unexpected termination of the service, critical security threats as well as technology updates.

Why Choose Xamarin?

· It has mono framework that exposes 100% of the native APIs to allow full use of the device capability.

· Its platform specific IntelliSense makes coding much more easier.

· It's an easy cycle of build, test, deploy, and repeat using C++ programming language.

2. Appcelerator

Appcelerator is basically used by mobile app development companies to build both the native cross-platform applications. This tool is said to be developers’ favorite because it requires fewer lines of code to develop a mobile application and it has platform-specific features, APIs, as well as UI.

Why Choose Appcelerator?

· It develops fully native apps, using all the device capability.

· Around 60 to 90% code reduce is observed different mobile device platforms.

· Its ability to view UI changes across operating systems and mobile devices is appealing.

3. Ionic

As Ionic has a complete open-source SDK, it is widely used to build hybrid applications with the help of CSS, HTML5, and SASS like technologies. By building a mobile app on Ionic, mobile app developers can directly send the release update to the app users. Automating app delivery is much easier with Ionic as it does not require any special talent and with its automation capabilities, app developers can easily deploy features and fixes to enhance the speed of mobile app development process.

Why Choose Ionic?

· It delivers app updates, fixes bugs and allows to change content without requiring MDM approval or waiting for the approval of app store.

· It is central, shared dashboard with live activity feeds all the time.

· It has industry specific defaults and pre built workflows to automate the development tasks.

4. Sencha

Sencha is generally for rapid mobile app development and if you want to create a native app that is compatible with the latest versions of iOS, Android, and Blackberry then Sencha can be your best, ideal choice as it is one of the most suitable app development tools for building the enterprise applications.

Why Choose Sencha?

· It consists more than 115 fully supported components that can be integrated with a wide array of frameworks like Angular, FOSS, etc.

· Sencha also provides end to end testing solutions for the Ext JS.

· It reduces the dependencies on multiple versions.

5. Framework 7

Framework 7 is popularly used to create native iPhone apps though, recently they have started offering support for Android apps. This open source, mobile HTML framework is quite easy to comprehend and build native apps quicker. Since it is iOS focused, it is not compatible with all the platforms and so, choose it looking at your app's requirements.

Why Choose Framework 7?

· Framework 7 works good in simple HTML layout attached with the CSS framework.

· It has iOS specific UI elements like visualization, animations, and touch interaction.

· It supports iOS swipe back action from the left border of the app screen.

Conclusion

Choosing mobile app development tools from a myriad of options available in the market today is quite a tedious and a tough job, but only when you are not fully aware of your app's requirements. Hence, before you venture out to seek the best mobile app development tool for your project, make sure to create a set of the app's requirements and compare it with the features of the app development tools. Besides, you can always consult our company, Techasoft, to better understand the tools or to take our help in development process.