3 Easy Ways to Find Social Media Topics To Boost Engagement and Shares

 Running a social media account is not an easy task. It demands a lot of effort and time. You can promote your business through social media and increase your brand exposure. In social media, you cannot share anything. You need to share only the right things to maintain the professionalism of your social media account. You’ve got to post the right things at the perfect time with the appropriate hashtags to reach your target audience. If you post the right things, it will automatically increase your brand value. It also boosts post engagement and shares. But, doing that requires a lot of effort. So how do top brands do it? They are pioneers in the art of topic curation, of identifying readers interested in and keeping their brand identity still. Are you facing difficulty in finding trendy social media topics to fill your feed? Then this article is perfectly designed for you. Go through this article to find Social Media Topics.

3 Ways to Identify Social Media Topics To Boost Engagement and Shares

Almost 90 percent of the world population used social media to know new things and interact with other people. To stand out from the on-going competition follow the below mentioned social media strategy to improve your sales. Social media offers instant access to a large group of audience who are looking for content. 

Start With Your Brand 

Use your brand’s social media account just like your personal social media account to showcase the highlights of your life. Social media provides you a chance to humanize your brand. It creates a face for your products and services. Entrepreneurs and mid-ranged businesses can have a human face using social media accounts. To increase your brand popularity, let your customers post topics related to your brand. Use FAQ (Frequently Asked Questions) to reach your potential customers. In a social media profile of your company, post and share authentic customer or employee stories. Discuss your brand’s effect on the real world. People want to know that you are doing good. Always try to reflect a positive culture to attract a wider audience group. Reveal a unique feature of your brand and incite the curiosity of the audience.

Stalk Your Audience

Try to spend some quality time on research about your target audience’s interest. It is the best way to find out what topics your potential audience group is interested in your niche. Go inside the minds of your target audience to identify their needs and give an appropriate solution. Based on your niche, there are a few places on the internet to stalk your potential audience. 

Quora: Here you can easily interact with others who share common interests.

Reddit: It is more like a readymade market segment full of readers. You can find subreddit segments to research topics based on your interests.

Facebook groups: It is an informal group where you can easily discuss topics about your brand and industry.

Amazon reviews: Check reviews for your competitor’s products to find the strengths, pain points, and shortcomings.

Competitor Social Media Account: What are people discussing on related pages? Are they speaking about the latest trends? Get answers to the above questions to know better about your competitions.

Industry Hottest News: keep a pulse on the newest coming trends to stay ahead of your competition. Give importance to how your target audience reacting to those trends.

Google Analytics: update yourself on your readership demographics at regular intervals of time. It provides you concepts and ideas about social media topics based on location, age, gender, and Geography.

Google: Perform a Google search for message boards and blogs related to your industry. 

Keep Content Calendar

Maintaining a social media content calendar is the best way to keep your topics organized. It helps you to keep from getting off-topic or grasp the chance to bring a new topic. You can use your content calendar as a topic map. 

Related Topics: Take a glance at what social media topics are on-trend.

Recurring Topics: Generate engagement with a short quiz, interesting posts, and giveaways.

Old Topics To Recycle: Bring back your old topics with some slight changes. 

Topic Cluster Support: It is nothing but interlinked blog posts that build authority. It also supports your topic clusters by linking them with social media.

Discussion Opportunities: try to share your readers’ feedback to gain audience attention.

Current Events: take a look around for current events in your niche or related to your brand that can offer a helpful topic.

Conclusion 

Follow these above-mentioned tips to find social media topics. Maintain a steady flow on your social media topics to drive more traffic. These three strategies are designed to Boost Post Engagement and Shares. Follow these tips to create a consistent social media presence to attract a newer audience. If you are facing any difficulty, you can straightly contact Techasoft to boost your business. We are the best social media marketing company in Bangalore, we offer services at an affordable price.

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Tips To Assess The Quality Components Of Your B2B Website

The clients should have undergone a thorough analysis of the B2B website before choosing their services and the B2B business needs to shine differently from their other competitors. Before choosing the website, you should consider important elements such as Design, Navigation, and user experience. However, not all websites are created equal. Some elements are primary while some other elements are fundamental. These elements have a great influence on the quality of the website and there are several other ways available to assess the quality of your website. We can assist you by providing tips to access the quality of the website.
 

 Checking the credibility of the Website

The credibility of the website depends upon several factors and some of them are client list, testimonials, SSL certificate, ISO like certifications, Industry Body Association, and contact details. Your website has to stand out from other websites of your competitors in terms of the above-mentioned factors.

Finding that the B2B website is trustworthy or not
There are thousands of websites found online with the same kind of function that your website does. You can easily build trustworthiness by simply mentioning the following information such as highlighting the company history, company’s achievement, and year of establishment. Include human face to your digital domain ads a personal touch so that a greater number of visitors will visit your site.

Check their professionalism in Website
As technology develops, more users seem to across frauds to pretend to carry out specific services in exchange for money. A business must establish them as a professional company in the online market by showcasing your professional qualifications. You should mention details such as founder name, team members, certification, awards, and link to your LinkedIn, Instagram & Facebook page.

Check the company stability
A B2B website should have everything starting from credibility and experience in perfect ratio. If you want to prove your company stability, you have to describe your work methodology in brief, your approach, and data about your after-sales service. You should include an event photo-gallery, provide details about the infrastructure of the company, and more.

Are you feeling that your website is pleasant to welcome visitors?
If your user finds anything attractive from your website then he will spend more time on your site and if your website fails to engage the visitor, you need to think of rebuilding your website. You should add information about the challenges you faced in your journey and how you overcome the challenges in the past.

Ensure that navigation is simple
When a user comes to your website, he needs to get exactly what he wants in a short interval of time. You should make the navigation simple and follow the one-click rule to give extra-ordinary end-user experience, and ensure that your website has important components such as Layout, images, consistency, and typography.

Make sure the website follows the perfect layout
The main element, you need to think is what is the goal of your B2B site and your business. If you understand the motive of your business, you can take your business to match your level of expectation. Your website needs to adhere to follow functions such as Branding, content publishing, lead generation, and online information.

Is this a Company user could do business with?
You have demonstrated your expertise to anyone visiting your site by displaying the original information such as great content, details about people who operate your business and feel free to brag about how excellent you are in your profession.

Conclusion
These are the tips that help to access the quality of your B2B website and it guides you to decide which parts need to be enhanced or developed with the assistance of an expert. We are the expertise Website Development Company in Bangalore and we offer all types of services related to website development starting from designing a prototype to website maintenance.

How To Improve The Effectiveness Of The Software Development Project

Measuring the effectiveness of the software development project is a tedious process. Quality is an important factor in the software development industry and the best method to define the effectiveness of a software project is getting the expected results at the end in a short interval of time. Techasoft has designed this article to give detailed information about factors that measure the effectiveness of the project. In this article, we are going to discuss some metrics that are used to measure the effectiveness of the project and we give brief about how to improve the effectiveness of the software development project.

5 Productivity metrics to measure the effectiveness of a software development project:

Measuring a software development project’s effectiveness is not easy as you think and it is the most difficult task faced by the software managers. Here we have listed the five-developer metrics which are important to measure the productivity of the team.

Sprint Burn-down Reports
A sprint report is the most significant metrics in agile scrum methodology and it is a planned unit of time during which development teams have planned to carry out the task. Normally, sprint length is between one and four weeks. At the end of each sprint, the developer crew needs to report to the project manager with the progress they have made during the sprint time. By following sprint burn down reports, you can easily check and measure that if your team achieves the productivity goal or not.

Velocity
Story points are used to measure the difficulty of finishing a particular user story and it is used within the development team. With the help of this measurement, developers can easily find the requirements for the project and find the complexity of the task. The important property of this measurement is it differs from person to person and you can compare one person's velocity with another one. The velocity is calculated based on individual knowledge, ability, skill set, code quality, and experience.

Cycle Times
Cycle time is used to measure how much time your team takes to resolve issues and it helps to find out whether your team is skilled enough to face the issues during a development task. Some organizations make use of these metrics to track how fast their teams are equipped to build new features. It helps to keep your project on track.

Throughput
This metric is almost similar to velocity, while velocity deals with the end result, throughput counts tasks, and errors. The throughput tracks the exact number of tasks being done during the sprint and reflects how a team is performing in real-time.

Open Pull Requests
When your developer team completes a change request, they’ll add it to the code depot and then they issue a pull request that mentions the rest of the team to re-examine the work. Each pull request will be kept open until other developers have given their feedback and if your project has many open pull requests, it denotes that your reviewers are sluggish in replying.
 
How to improve the performance of a software development project
 

• Taking some effective steps can improve the efficiency of the project and drive better results.
• Provide your team with a pleasant, noise-free, and happy environment so they can more concentrate on work without any deviations. To improve productivity, we suggest you provide your team with large space instead of packing them in small cubicles. This will help to increase creativity and efficiency in your software development.
• If you provide proper support to your development team, your team can attain success within a short period of time. If you fail to offer support, there is a chance that your software development team can lose direction and force. Understand your team better by providing a project head to guide and direct them.
• The best approach to improve your team performance is to offer employees an opportunity to take on a new task or increased responsibilities. You can support developers to learn new technical concepts and techniques.
• Maintain a proper workflow to increase efficiency and promote teamwork. If your organization's workflow is smooth, it helps to offer every member of the team clear tasks and goals to complete while also eliminating needless tasks and interruptions. It also helps to maintain team focus and increases the results for an enthusiastic software development team.

Conclusion
I hope this article helps you could your software team into a smart and efficient team. Set up a realistic expectation and aim for gradual improvement. It is important to keep all the mentioned factors in mind while developing software and if you face difficulty, you can contact us. We are the leading Software Development Company in Bangalore and we can turn your thoughts into real software.

Top 10 Differences Between UX and UI

If you imagine a product as a fish, the bones represent the code that forms the frame and the parts of the fish represent the UX design. Most people, even people from technical backgrounds, may not have a proper understanding between UX and UI. In order to provide a better understanding between UX and UI, Techasoft has curated the list of the top 10 differences between UX and UI, go through it to get a clear explanation about both the terms.

What’s The Difference Between UI And UX?
UX design refers to the end-user experience whereas UI designers focus on the user interface design. They share a close relationship with each other but serve different functions.

Top 10 Differences Between UI And UX

• UI is an artistic component, while the UX is a social component.
  
• UI design is considered as the artistic component as it deals with the design and interfaces of the products. It is connected with the end-users' emotional feelings such as hearing, touching, and seeing. UX is a social component and it focuses on market research and facilitating better communication with clients to understand their requirements.
  

Different Focus
The primary difference between UI and UX is that both designers have a different use of prototyping. Most of the UI designers prefer a hi-fi model to catch the attention of the visitor, while the UX designers give priority to the fidelity.

Colors
UX designers always like to use three colors (black, white, and grey) in designing prototypes. Conversely, UI designers use all the colors in the pallets and you can notice the difference in website icons. For example, when you create a bottom navigation bar, UI designers spend a lot of effort to make it as real. On the contrary, UX designers would simply place the button in the right place, then leave a note saying Gray after clicking.

Tools
There are a lot of differences in the roles between UI and UX designers, there is a great difference between the tools they use. Designing images is the primary work for the UI designers and they use tools like Flinto, Principle, Sketch, and InVision. UX designers go for wireframe to make their design more efficient and they use tools such as Mockplus, Balsamiq, and Axure.

• UX design focuses on solving a problem while UI aims at attracting visually.
  
• UX design is all about finding and solving user-related issues while the UI deals with developing & creating intuitive, visually appealing, interactive interfaces.
• UX can set with all types of products while UI is specific about its products.
• UX can easily fit with other types of products, experience, or service to provide a solution while on the other hand UI is specific to certain types of digital products and experiences.
• UX makes interface useful and UI determines the look.
• UX design is mainly focused on delivering extraordinary user experience of a specific product or service. The primary goal of UX is to locate the problems of customers in the design. UI design gives importance to the designing element factors to make an appealing visual design of your website.
  
• UX focuses on the user journey while UI focuses on product snapshots.

The main factor in deciding the success of the UX is its audience and most UX research, testing, and experimentation give importance to learning and improving the user experience. On the other hand, UI designers focus on the layout to deliver a great experience to customers with the perfect combination of graphics, interaction, motion, and branding they can design a great layout.

UX and UI complement each other

• UX and UI are entirely different and they can work independently without affecting each other. In delivering user experience, both UX and UI try to deliver the best possible outcome. One cannot deliver greater results without the help of others and both are essential in making the winning of the product or service.
• UX is all about project management and UI is all about technical factors.
• UX mainly deals with project management and analysis through the entire phase of development, delivery, and ideation. UI is more focused on technical components to create components for the completed product.

Conclusion
Techasoft is the leading UI UX Design Company in Bangalore and we can deliver extraordinary design to your business. We have a team of creative people who can work wonders on your website to get the maximum number of visitors.

Top 15 Mobile App UI (User Interface) Rules to Follow

In mobile app development, UI plays the most role in the success of the mobile app. You can achieve that only by following tested UI rules. We advise you to stick to certain principles that are widely accepted by designers across the globe. Techasoft has created a list of 15 rules for designing UI for your website. These rules will retain your customer in the long run and generate more trusted audiences.

UI for mobile app

The UI design is the first thing that visitors notice when going through a mobile application and it acts as a bridge between the user and the brand. When a mobile app’s UI design is client-centric and has quality content, it can earn more ROI (Return of Investment).

UI Rules You Need to Follow:

Keep your website UI simple

The main rule for designing a perfect mobile app is to keep the UI simple. When you restrict the number of app UI elements, app users do not get irritated by unnecessary details.

Make your design responsive

Making a responsive website can bring you many benefits. If your website fits with the screen of every user, then they can spend more time on your website which improves your brand value.

Use Popular Icons

When a user interacts with various mobile apps on a random basis, they become used to certain icons and they can relate those icons to specific functionalities. When you use popular icons in your UI designing strategy, you can generate higher ROI.

Maintain Consistency

Maintain consistency throughout the design using the same font, style, color, design, and icons throughout the app screens in the same order. So, keep in mind while planning the app UI design.

Follow Platform-Based Rules

Follow the guidelines provided by Apple and Google for designing mobile apps for their respective platform. Design your website as per the guidelines set by the company.

Give importance to the loading speed

Loading speed is the most important aspect of the website. if your website has a higher loading speed, then it can easily give greater end-user experience.

Unambiguous Interactive Elements

The design elements should be clearly depicted and ambiguity has to be avoided to ensure that the users are going to access such elements when needed by them.

Anticipate and Answer Users’ questions

When a visitor taps a button, they are curious to know whether the process has started and how long it will take to complete the process.

Include Voice Search

When you design a website, you should add a voice search to make your website compatible with Intelligent Voice Assistants. On your website include voice assistants such as Apple’s “Siri,” Google’s “Alexa,” performing your day-to-day activities.

AI-Driven Chatbots

Add AL-Driven chatbots to website design to interact directly with your customers. Nowadays, everyone is looking for an instant solution for issues and chatbot can provide an instant solution because it is Artificial Intelligence that offers 24*7 support.

Less coding

You should be more creative with the less use of coding in UI design and at the same time, it also speeds up the app designing process.

Dark Themes

Dark theme is a low-light UI that shows dark surfaces and it saves your eyes from blue light. They also save a lot of battery time by lessening the use of light pixels and reduce eye strain by changing the screen’s brightness to present lighting conditions.

In-app search

In-app search facilitates users to get great user experience and it is the must to have features in web design.  Add recent search, autocomplete pattern, dynamic filtering, and search criteria form where the end-user can search for the required information by offering information in a pre-set pattern.

AR/VR

Applying augmented and augmented reality technology allows integrating the imaginary digital components in the real-time world.

Design for Disabled People

While designing websites keep in mind that people with temporary or permanent disabilities need to visit your website without any hesitation. For blind people, make hearable UI elements and provide vibration feedback.

Conclusion

The above mentioned are the top 15 UI rules that designers must follow while designing a website. If you are thinking of designing a website, then you need to carefully follow the rules, we have curated. We are the famous UI design company in Bangalore and we are ready to guide you throughout the app design & development process. If you implement these rules while designing UI for the mobile app, it will result in an excellent design layout and deliver the great user experience.

Importance of CRM For Your Business

One of the key factors to achieve success in the business is maintaining a healthy relationship with customers. You may be aware of the famous saying “the customer is king" this is a real fact because both the fall and rise of a business lies in the hand of the customer. Hence people use CRM software to manage the business, CRM is the set of activities, strategies, and technologies that companies use to manage their interaction with their customers as well as clients. With the help of CRM, businesses can create customer retention and build loyalty among customers. If you need a customized CRM software for your business, you can hire a CRM software developer or software development company.

CRM Software for Your Business
CRM is the perfect strategy to generate a higher amount of income and using this you can easily track the business. CRM software contains information on customers such as emails, addresses, phone numbers, voice mails, and more.  CRM solution is the package telephone calls, chat, mail, and other marketing material integrated into one. Using CRM, you can easily manage your sales and marketing team and the business gets many advantages from maintaining a record of which conversation, purchases, and marketing material in CRM. its fir for all types of business starting from large MNCs to small scale companies.

Importance of CRM Software
We recommend companies use CRM as a part of their marketing strategy and below is the importance of CRM software.

Learning
Every success story starts from the learning process as CRM helps businesses learn about their customers better and this enables businesses to understand their customer interests, likes and needs. CRM consists of a well-organized customer data which helps companies choose the correct recipients for promotion and new products in the market.

Organization
CRM enables businesses to become more efficient by automating and organizing certain parts of the business. Starting from sales to marketing campaigns and customer data, CRM software automates these processes for business to streamline the flow which facilitates business to organize these processes into simpler to understand data.

Optimization
CRM software enables businesses to optimize their interactions with customers. By making the complex customer interaction processes simpler, you can easily earn the customer trust and build loyalty to get the satisfaction of the customers.

Customer relationship management is important because:

• Having a direct connection with customers drives the chance of making numerous purchases. When you give a proper response to your customers, they will return back to your business because of their feeling of loyalty. 
• You can get your brand recognized in every nook and corner of the world. 
• When forming a strong bond between customers, you can increase your sales rate. 
• When you maintain prolonged customer relationship management, customers feel happy to advocate your brand to others. 
• Can create a unique bond with the existing customers, so that you need not put full effort into getting new leads.

If you implement CRM to your business you can automate the below-mentioned processes.

Lead management
This is the process that happens before a lead turns into a customer and the first thing you need to do is find a lead, then qualify and convert into a sale. You can choose the lead from various channels such as cold calling, social selling, an event, or website. When a maintain a strong database about leads then there is no chance for lead forgotten, loss of sales, or bad customer experience.

Customer support
There should be proper guidelines for how customer service requests are managed and what resources will be used to solve a customer’s issue, and how status updates will be shared to make sure that the issue is being addressed. After the workflow and rules are defined, the CRM system can easily automate the workflow.

Conclusion
CRM is based on the simple philosophy that is to put the customer first, when you see everything in the eyes of customers, you can deliver a better experience at the end. CRM is a technique designed to improve profit and revenue, reduce cost, and boost customer loyalty. A CRM will bring together all information from various sections and this makes employees in the field of sales, marketing, and customer support to make quick and informed decisions. Techasoft can help you to understand your customer better by developing a customized CRM software based on your requirements and budget.

25 Reasons Why Your Hospital Needs A Website

Any company willing to achieve great success in its sector should have its online presence and this applies to healthcare industries too. Nowadays, more people choose a clinic with the help of a search engine, so your medical business should have a strong online representation. Having a website for the health care industry drives many benefits more than you think. Techasoft is the top website development company and we have a team of skilled developers who can deliver extraordinary end-results. Here we have curated a list of 25 reasons why your hospital needs a website. 

1) Recognizable high-reputed brand

If your business owns a website then people from other parts of the world can find your website online. The website is one of the elements of your branding technique and you should design a website that should match your corporate style.

2) High competitiveness

In this digital era, many hospitals and healthcare institutions are coming to the online medium to attract the maximum number of patients to their clinic or hospital. Hence, to sustain in the competitive environment, you should own a professional website. 

3) Customer loyalty

Owning a website is the best opportunity to offer the best user experience and it guarantees the loyalty of your customers. If they found your website online then they will trust your brand and hope that you will deliver a better service.

4) 24-hour patient communication

The website helps customers to make a direct connection with professionals through online chats, instant messengers, feedback forms, and other communication channels.

5) Hospital marketing

You can do online-promotion to market your hospital services and there is a high possibility of attracting a maximum of patients to select your clinic.

6) Awareness

A hospital website serves as a bridge between the general public and medical professionals. While going through your website, the general public can get recent updates about services, treatments, and technologies.

7) Global recognition

Your hospital website can be operated from anywhere in the globe, if there is internet connectivity thereby giving your hospital an edge over other hospitals in your locality. 

8) Minimizing congestion

A patient can book online appointments or appointments through the form provided on the website, which reduces the congestion.

9) Information

By updating blogs on your website, you can constantly educate the public and prospective patients on disease outbreak. It is the best approach to introducing your patients to a new service. It is a way to let people know about a new product or service.

10) Credibility

Having a website for your hospital or clinic is the best opportunity to convey to your patients why they should trust your organization.

11) Patients satisfaction

With the help of feedback from on the website, you can make easy interaction with your patients directly and find out their feedback about your level of medical services.

12) Visibility

You can increase your online presence and it is the most appropriate way to reach out to the patient easily. When the patient finds out your website, they research online about your services and reach your location seamlessly with the help of a map pinned on your website. 

13) People check the web first when searching for services

In past decades, most people prefer yellow pages to search for a specific address. Recent research shows that about 95 percent of consumers search about local businesses online and that about 50 percent of them go straight into the company’s website. When you have a healthcare website, there is more possibility that more visitors are attracted to your website. 

14) The first impression is the best

Your website is the first impression when a patient goes through your hospital name online. If your website is high in quality, then it can attract the audience group.

15) Connect on any device

There is plenty of devices available in all types of shapes & sizes. if you have a responsive website, you can fit with any type of screen ranging from mobile devices to laptops.

16) Added value

It is a better opportunity to add value to your brand and you can provide a great user experience to your customers. Use your website as a medium to offer fresh relevant and impactful content.

17) Cost-effective

Digital marketing is very cost-effective than the traditional way of marketing methods such as printing newsletters, designing ads, buying space in the paper.

18) Easier access to reports

With the use of websites, the patients can easily access reports online which can be accessed from anywhere.

19) Improved efficiency

Using the website, you can access a centralized database that enables the doctors to have a look at the patient’s medical record and deliver a better solution to the patients.

20) Convenient bill payments

You can seamlessly pay bills for the hospitals through digital payment. Normally, it takes some time to manually keep track of all patients’ bill reports, but with the help of a website, you can easily manage the bill payment system.

21) Protect, maintain and grow market share

The internet is an important consideration in healthcare marketing and it is the place where patients and service providers meet directly.

22) Change your patient mix for more desirable patients and cases

You can attract an optimal balance of cases and patients, if you go for internet marketing you can attain a proper balance between both.

23) Protect and extend your professional reputation

If you do not have a website online, then it negatively impacts your career growth. We recommend you to have a specific website for your business.

24) Patients use the Internet for due diligence

Referred or self-referred, prior to making an appointment, many patients will go online to acquaint themselves with the practices. Having little or no Internet presence takes the patient elsewhere, likely to a competitive provider that they’ve found online.

25) Effective promotion

When you have a website, you can use it as an effective marketing tool and you can use push-notification to inform the patients about their reports.

Conclusion

The introduction of technologies in the healthcare sector has made the sector highly competitive and it has now become an essential thing for every hospital and clinic to go with tides and meet the market demands. We are the leading website development company in Bangalore and we develop a website for hospitals to perform smooth operations.

7 Laws of UX (User Experience) design, Every Beginner Must Know

UX (User Experience) Design plays an important role in the success of the website. If you need to create a perfect design, you need to follow a set of rules followed by other designers. The laws should have to be applied at both the macro and micro levels of the product design to deliver a better user experience. To make your UX design interesting and great, go through this article. Here we have created a list of UX Design Laws, Every Beginner Must Know. If you apply this law, you have a clear benefit in building a successful user experience.

Seven Laws of UX Design to Be Followed

Von Restorff Effect

The Von Restorff also called the isolation effect, says that when multiple similar objects are present, the most important elements need to be visually different. In design, you can make that important object more distinctive than others. The most distinctive object can easily catch the user’s attention and the object should be visually diverse from other objects in terms of size, shape, and color. When you use the isolation effect, you should maintain a proper balance between other factors in the design. You should apply this effect only when there is a specific goal or objective.

Hick’s Law

Hick’s Law states that the duration it takes to make a decision increases with the numbers and complexity of the options. For example, if you have too many choices, then you take more time to choose the perfect one. So, try to simplify things out and make sure that the product is not confusing users. If there are many options, you are going to face many problems. Hence, apply the Usability Principle in UX i.e. KISS: Keep it Simple, Stupid throughout the design. It can be done by providing users with a concise set of options.

Fitts’s Law

Fitts’s Law is almost similar to Hick’s Law. It states that the time required for a user to move its target area is based on the distance and size of the target. You can reduce the duration by making it huge enough to be recognized and position it on the bottom to make it easy to reach. It denotes how to ease interactions through the proper sizing and positioning of interface elements. For better understanding, go through the example. In shopping sites, did you notice that “Add to Cart” and “Buy Now” buttons are huge than any other buttons? Because it facilitates easy recognition.

Law of Prägnanz

Law of pragnanz is also known as the “Law of Simplicity”, which states that users opt for simple and ordered shapes rather than going for complex structure because the interpretation of simple shapes demands cognitive efforts. Hence, when confronted with complex shapes, we need to reorganize them into simpler components. If you create your design with a recognizable shape users are familiar with and you don't have to confuse your mind to identify what the design is about.

Serial Position Effect

Serial Position Effect states that the human mind can remember the first and last item of the series in its long-term working memory. Hence it is recommended to place the important things in both first and last place for easy memorization of the item. Place the remaining least important items in the middle. The perfect example of this effect: if you notice the navigation bar of Instagram, You will see the Home button in the first place and the profile button at the last to facilitate easier memorization.

Law of Proximity

The Law of proximity states that objects that are near to each other tend to be grouped. This law represents how the human eye creates a relationship between the objects that are grouped as visual elements. It helps people to understand and organize data faster, and more efficiently. The practical example of proximity, In the E-commerce Website, you can see similar objects grouped under one category it more manageable for the user.

Jakob’s Law

Jakob’s Law describes that users spend a maximum amount of time on other sites and they expect your site to behave the same as other sites. The best method to make something unique is to take examples from other similar products. It will help clients to know what your product is about and can understand it clearly. To provide better user experience, you should not keep your design over-creative or over-original. The logo of the company is placed on the top-left corner in most companies because people have already made up their minds of finding the logo on that specified place.

Conclusion

After reading this blog, you will get a clear view of the laws of UX Design to be followed by the beginner. If you follow these Laws, you can design beautiful products, fast and efficiently. If you are a business owner and finding a way to design your website then, Techasoft is here to help you. We are the best UI UX Design Company in Bangalore.  We have a crew of experts who can apply the above laws to your design which makes it unique.

20 Important Things to Do After Installing WordPress Website

Looks like you have just installed WordPress website and now wondering what you should do next. After you are done installing the WordPress website, it’s the best time to set up WordPress perfectly. There are some essential settings to complete the setup and at first, you may feel lost on what you should do next. If you go through this article, you will get a brief understanding of the things you need to do after installing a WordPress website.

Things You Need to Do After Installing WordPress Website

 
1) Add a Contact Form
Every website on the internet needs a contact form. It enables website visitors to contact you immediately by filling out a form on your website. If you want to add a contact form, use WPForms to create a unique contact form for your site.
 
2) Set Up Your Site Title & Tagline
The title and tagline are the important elements in the website. These elements enable visitors to identify your site and what your site is about. Keep your title short and it doesn’t need to be similar to your site URL. Where Tagline is a short description that explains what your site is about.
 
3) Set Your Time zone, Date, and Time Format
To set up Time zone, Date, and Time format, Go to Settings» General. Then set the options for Time zone, Date, and Time Format. Select a city in the same time zone as you are in and now your posts’ timing will work as per your time schedules. When you publish the post, the Date & Time will appear as the metadata of your post.
 
4) Change Your Permalink Structure
It is an important element in WordPress sites. Permalinks refer to the Permanent URLs to your pages, posts, tag archives, and category. To set permalinks, go to settings and select the structure that suits your site the most.
 
5) Setup WordPress SEO
SEO means Search Engine Optimization and it is used by the website owners to get organic traffic from search engines. Set up your WordPress website SEO using the Yoast plugin that increases your site ranking in the SERPs listings.
 
6) Install Google Analytics
If you want to get sucess, you need to understand your audience’s interests and needs. To understand better install Google Analytics to track and analyse how many people visit your website. Google Analytics is the best WordPress website that shows analytics reports.
 
7) Install Caching
A recent study states that even a 1-second delay in page load time can affect the conversion rate. As a website owner, it is your responsibility to endure that your website loads fast and deliver high performance. Caching allows your website to quickly serves cached copies of your pages to users which reduces server load on your website.

8) Setup Backups
You cannot predict or prevent an accident, so you need to create backups to keep your data secure. This is the best way to save your data, moreover, it is your responsibility to back up your website on your own.
 
9) Setup WordPress Security
You have to follow strict security guidelines to keep your WordPress website secure. Some of the security rules are quite easy to follow on your own like using strong passwords, installing updates, and securing the WordPress admin area.
 
10) Setup Spam Protection
Spam comments are the common issue faced by website owners because that type of comment leads to a malicious website. Spam comments can affect your website reputation and your ranking in the search engine. You can set up spam protection by enabling comment moderation in WordPress.
 
11) Choose Your Discussion Settings (Comments)
Comments are the indicator of user engagement and it let you build a community around the blog. To setup comments, go to settings and click on the discussion page to setup comments. In this section, you can enable or disable comments, setup comment notifications, and enable comment moderation.
 
12) Remove Sample Content
When you launch WordPress on your domain, you’ll see it comes with a sample post and sample pages. Remove the sample content by following the instruction: go to posts and click the Trash link. Then go to “Trash” on the same post and hit Delete Permanently.
 
13) Delete Unused WordPress Themes
Most WordPress users will try on a variety of themes before choosing the best one for their site. In the WordPress website, even inactive themes need updates, so delete inactive themes. To remove themes, Go to Appearance and select themes pages. Then click on an unused theme that you need to delete.
 
14) Change Default Admin User
Change the admin username to a unique one because if you leave the default admin user name that may lead to a security vulnerability for your site. We recommend you to use a strong password for your Admin account.
 
15) Complete Your Profile
Ensure that your WordPress profile match who you are. To complete your profile, go to the user and then click on your profile. There you can control the visual editor, Admin color scheme, and toolbar.

16) Get a Gravatar
After filling your name, contact info and bio, get a Gravatar (Globally Recognized Avatar). The Gravatars will automatically display when you post a comment on a WordPress site.
 
17) Add Other Authors
An individual user can’t maintain a website, so he needs to add other authors to control the site. To add other authors, go to users and click Add New and create profiles for them.
 
18) Upload a Favicon
A favicon is a tiny image that represents your site across the web and devices.
To add a favicon, go to the Appearance » Customize » Site Identity tab. Then click on the select file button and upload the favicon you want to use as a site icon.
 
19) Create a Home Page and Set Reading Settings
To create a home page, go to pages and then click on Add new. Create a home page and name as per your wish. To set reading settings, navigate to Settings » Reading. Then select the Frontpage displays section and then select the Home page.
 
20) Create a Custom Menu
To stand unique from other website owners, you need to create a custom navigation menu. To create a custom menu, go to Appearance, and then click on Menus. Now create a custom menu as per your wish.
 
Conclusion
Techasoft is the famous WordPress website development company in Bangalore. We created this article, to help you learn things you will immediately want to do after installing the WordPress website. If you thinking of WordPress website development for blogging or your business kindly contact us.