How would you start if you want to
develop a marketing strategy? This is one of the common challenges since many businesses know
how important digital channels are in today's world for acquiring new and retaining
old customers. Yet, businesses don't
have an integrated plan to grow and engage their audiences in an effective
manner. If your business doesn't have a plan then you will suffer from many
problems and you will lose out to competitors who are more digitally savvy than
you are.
Since years, we have been running an
informal poll to see how widely used digital marketing strategies are and the
results of the research have shown some big improvements over the past years. A
few years ago we found that around two-thirds to three-quarters of the
businesses did not have a digital marketing plan and now that number has shrunk
to 45% in the latest research we did in the year 2020, although that is still
quite high. It will shrunk more and the time will come soon when two thirds
will be seen using Digital Marketing strategy for their business. Below
listed are some of the main reasons why you need a Digital Marketing Strategy
in 2020.
Reasons why you need a digital Marketing strategy
· You're directionless
We found out that companies without a
digital strategy in place don't have a clear strategic goal for what they really
want to achieve online be it in terms of gaining new customers or building stronger
relationships with the already ones. If you don't have goals with smart digital
marketing objectives the you likely do
not put enough resources into use to reach the goals that you could reach and
you don't evaluate through analytics whether you're actually achieving those
goals or not.
· Your competitors will gain market share
If you are not devoting enough
resources to digital marketing or in case you are using an ad-hoc approach with
no clearly defined strategies, then your competitors will gain market share and
leave you alone in the market where no one would notice your products or
services and this is exactly one of the reasons why you need Digital Marketing
in 2020.
· You don't know your online customers well enough
It is often said that digital is a
fantastic measurable medium but Google Analytics and similar others will only
tell you volumes of visits, not the sentiment of visitors, what they think and
you need to use other forms of website user feedback tools to identify your
weak points and then address them accordingly. Hence, digital marketing helps
you know what your customers are looking for at a particular point of time and
so you can pitch them directly.
· Digital doesn't have enough people or budget
Insufficient resources will be
devoted to both planning and executing the online marketing and there is likely
to be a lack of specific specialist digital marketing strategy skills
which will make it very difficult to respond to competitive threats
effectively.
· You're not agile enough to stay ahead
If you look at the top online brands such
as Amazon, Flipkart, Google, Tesco, Zappos, etc. all of them are dynamic-
trialing new approaches to gain or keep their online audiences. So in case you
don't catch up with them or are unable to stay ahead, Digital Marketing is the
right tool to invest your time, capital and energy in.
TECHASOFT - DIGITAL MARKETING COMPANY
The
good news is that there are some of the very powerful reasons for creating a
digital strategy and transforming your marketing ways which you can use to
persuade your colleagues. There is also a lot of experience to witness from how
other businesses have integrated digital marketing successfully into their daily
marketing activities. Digital Marketing can really do wonders if used in the
right way and so, we urge you to get in contact with us in case you're looking
for a top Digital Marketing Company as we provide cost efficient services with
guaranteed results.
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