Basic Colors Terms Every Web Designers Should Know

 Color is an important element in web design and there is a lot to learn in color terms of web design. This article is created by Techasoft to provide a better understanding of basic color terms that every Web Designer should know at the beginning of their career.
In order to understand the basic color terms you need to clear about concepts such as Vocabulary, color wheel, color schemes, color psychology, tools and resources

Why do

you need to give importance to color?
Color gives life to things, for example, if you paint your home with colors it brings joy and happiness. Every color has its own meaning, they impart a tone and emotional impact just like fonts do.

The vocabulary of color
Before we going deep into the color theory, you’ll need to know the following terms:

Primary colors
All the colors are formed from three primary colors and the three base colors are magenta, cyan, and yellow. If you notice every other color, you will see it consists of a combination of these three colors in varying amounts, brightnesses, tints, and shades. Normally, we consider blue, red, and yellow as primary colors but it is wrong, and research proved that magenta, cyan, and yellow are the primary colors.

RGB and hex
RGB (Red, Green, and blue) and hex values are to represent colors and the RGB color system defines all colors as a combination of three different values.
- RGB (59, 89, 145) represents Facebook blue
- RGB (0, 0, 0) represents black
- RGB (255, 255, 255) equals white
The hex color system converts a value into hexadecimal representation.
- #3b599b represents Facebook blue
Here the first two-digit represent the red color value,59 means green, and 9b is blue.
- #000000 represents black
- #ffffff represents white

‍‍Cool and warm colors.

Colors are also classified under warmth condition and it is classified into warm and cool colors.
Warm colors have the shades of the sun that means the large part of the color consists of shaded red and yellows. These two colors feel very aggressive and bold, reminding us of the international stop sign. You may notice that the red color is always used to represent error as well as danger messages.
Cool colors are the shades that have large amounts of pleasant climatic conditions colors, winter, water touch, death, and sadness.  They are carriers of various emotions such as coldness, loneliness, less aggressive, and soothing.

Temperature
Enhancing an image's temperature is nothing but in simple terms, it means increasing its orange levels which makes an image look warmer. If you reduce the temperature then the image will look colder and less attractive.

Tints and shades
Tints mean a color that comes when you add white to the specific color and shades mean a color that results when adding black to a specific color. Tints and shades allow you to create monochrome color schemes by adding varying levels of white and black to a base color.

The color wheel
It is the wheel of 12 standard colors that are used to create color schemes. Whereas each slice of the pie shows a family of color that can result from different saturations, hues, hints, and other colors. Web designers use color wheels to choose color schemes. The red, yellow, and blue are primary colors while violet, orange, and green are the secondary colors. Other than that, the remaining are tertiary colors.

The 4 kinds of color schemes

1. Monochrome
It consists of various tints, shades, and saturation of a single base color, and it is based on the purple colors.

2. Complementary
It is based on two colors from opposite sides of the color wheel. This color is used for CTA buttons.

3. Analogous
It is based on n red, orange and yellow.

4. Triadic
It is created by drawing an equilateral triangle on the color wheel and selecting the three colors at the points of the triangle.

Conclusion
If you are a web designer, you have to get everything related to basic color schemes and terms. It can help you to design a unique and appealing website? We are the renowned UI UX Design Company In Bangalore and we offer all the services related to Web Design at a great quality.

9 Common UI UX Design Mistakes to Avoid

UX is often perceived as an effective way of connecting the prospective users to a business including all the touch points right from marketing, sales and development to distribution channels. In today’s cut throat competitive business scenario, “user experience” renders the way for relevant and meaningful interaction with an user.

It is imperative to comprehend everything right from the overall look to its response when end users interact with it and how it aligns into users' everyday lives. In the same way, there are myriad of success stories about UX connecting a consumer to a business. It is very essential to partner with a professional UI UX design company to make sure that you avoid roadblocks associated during whole design process.

9 COMMON UI UX DESIGN MISTAKES TO AVOID

1  Letting trends guide your thinking process

Most of the things you see on Dribbble cannot and in fact will never make it to reality, just because of their usability and lack of good and smooth user experience.

2. Unintuitive Navigation

Your website navigation should be very crystal clear, and it should always meet all your visitors’ expectations. So place the website's elements they expect to find it.

3. Designing without content

It is imperative to understand that content is the most important thing when it comes to a website, but what they don’t keep in mind while designing using Lorem Ipsum is that this content will be later replaced by the final content and then it will not look that good, as it might not fit probably or maybe, look too empty.

4. Not-responsive design

Even though responsive design is a term and something that everyone knows, there are still a few websites that are not really responsive in different screen sizes. Responsive design makes your website much more flexible across all of your users’ screen resolutions and phone devices and it is one of those mistakes that you should not do.

5. Hard to Read Fonts

If users cannot easily read your website and if content looks messy, they will leave your website straight away and find a better, more legible competitor. So, always use only web-fonts and also check online for other rules related to the line spacing, line length and font size as well.

• Golden rules for line spacing style:
• For optimal readability, aim for around 140%-180% as it is default range.
• Limit the line length to 70–80 characters only, not more than that.
• Font size should be minimum 16pt and it can go upto 20 pt.
• Small fonts need more spacing so keep that in mind.
• Check your line spacing while you change the font or font size.

6. Unintuitive Buttons (CTAs)

Most of the navigation happens with the help of buttons, so avoid Buttons that are too small and buttons that are hard to see as well as those that are in the wrong places and in weird format.

• Color: A CTA button is ideal when it stands out from the background and grabs a user’s attention within seconds.
• Size: A CTA should be big enough to stand out but at the same time, small enough to be inviting.

7. Poor Contrast

• Low Contrast means lower usability so take care of this factor.
• Contrast in Color: Use a color scheme generator to basically, generate some perfect color combinations for the UI UX designs.
• Use contrast checker tools to be way advanced.
• Contrast in Size: Create a hierarchy by using big headings that are in bold to catch the visitor’s attention in the blink of an eye and small font sizes for less important content.
• Contrast in Alignment: Alignment basically allows the viewer to easily identify all related elements so take care of this as well as all of these individual points make a big difference.

8. Give attention to creativity rather than usability

If you add too much of self righteous creativity but ignore the main usability, then no matter how great your creativity and idea is, it will of course be abandoned by the user so focus on usability more. Many people tend to forget it and hence, it is counted in one of the most common UI UX design mistakes.

9. Bad Form

Forms are on all websites along with bad designed forms and most languages are read from right-to-left, top-to-bottom, and in a way, it is a good starting guide to help you design better forms. The most common mistakes that designers tend to make is creating a bad connection between Label Name and Form Input by not really paying high attention to spacing and grouping of elements, leaving the users really perplexed.

TECHASOFT: UI UX DESIGN COMPANY

These 9 mistakes that we have listed above can derail projects from maximizing their impact on business outcomes and further, understanding how to overcome common UI UX mistakes will in reality encourage flexibility and breakthrough perceived limitations. When you eliminate all the barriers, these common UI UX mistakes impose, the result will be a better end product that will delight your users. In case you're looking for top UI UX Design Company and want to make your website a top class platform, feel free to get in contact with us.